Why starting a business in a recession isn’t as crazy as you think

In an ideal situation, entrepreneurs would start their business just as the economic outlook turns sunny and consumers are throwing money around, desperate to spend.

Sadly, the UK economy has not been ideal for some time now. Since 2008, the markets have navigated fallout from two general elections, Brexit, and the COVID-19 pandemic. Many businesses didn’t survive this onslaught, but, in that same period, plenty of success stories have also thrived.

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