B2C Strategies for 2026
Why Relevance Has Replaced Reach as the New Currency There’s a version of B2C marketing that most brands are still running. It involves big email blasts, broad social campaigns, and a spray-and-pray approach to acquiring new customers. Get in front of enough people, the thinking goes, and enough of them will buy. That model is […]
Omni vs Multi – Quick ecommerce guide
Why “Being Everywhere” Isn’t Enough: The Shift from Multichannel to Omnichannel Retail There’s a question worth asking every ecommerce brand right now: are your channels working together, or just working simultaneously? It sounds like a minor distinction. It isn’t. UK shoppers have never moved more fluidly between touchpoints. They research on their phones during a […]
The 5 Klaviyo Flows Every Ecommerce Store Needs
Automation is the backbone of a profitable email programme. Unlike campaigns — which you plan, build, and send manually — flows run in the background, generating revenue around the clock with no ongoing effort once they’re set up correctly. Your welcome flow is the most important sequence you’ll build. It reaches subscribers at the peak […]
Why Your Ecommerce Store Is Leaving Money on the Table (And How Klaviyo Fixes It)
If you’re spending thousands every month on Meta and Google ads but barely investing in email, you’re essentially pouring water into a leaky bucket. Paid traffic is expensive, competitive, and entirely out of your control — a single algorithm update can wipe out your results overnight. Klaviyo is the tool that seals the leaks. Klaviyo […]
Klaviyo Freelancer vs. an Agency
When ecommerce brands decide it’s time to get serious about Klaviyo, one of the first decisions they face is who to work with. The market has two main options: a specialist freelancer or a digital marketing agency. Both can do excellent work. Both can also be a poor fit depending on your situation. A specialist […]
Klaviyo and AI: What It Actually Means for Your Email Marketing
Artificial intelligence has become one of the most overused phrases in marketing technology. Every platform claims to be “AI-powered” now, and the term has been stretched so far that it risks becoming meaningless. Klaviyo is no exception to this trend — but beneath the buzzword, there are genuinely useful AI-driven capabilities worth understanding. The key […]
Why Klaviyo is the Ultimate Platform for E-commerce Marketing
When it comes to email and SMS marketing, the key to success for any e-commerce business is a platform that’s not just powerful, but intelligent. It’s about more than just sending emails; it’s about sending the right message, to the right person, at the right time. This is where Klaviyo truly excels, positioning itself as […]
Klaviyo Deliverability: The Technical Foundation Most Brands Ignore
You can have the best subject lines in your industry, perfectly timed sends, and beautifully designed emails — and still see poor results if your deliverability is broken. Deliverability is the unglamorous side of email marketing, but it’s the foundation everything else sits on. If your emails aren’t reaching inboxes, nothing else matters. Deliverability refers […]
The Real Reason Your Klaviyo Open Rates Are Declining (And What To Do About It)
Automation is the backbone of a profitable email programme. Unlike campaigns — which you plan, build, and send manually — flows run in the background, generating revenue around the clock with no ongoing effort once they’re set up correctly. Your welcome flow is the most important sequence you’ll build. It reaches subscribers at the peak […]
How to Grow Your Klaviyo List With Subscribers Who Actually Buy
List size is vanity. List quality is sanity. It’s one of the most repeated phrases in email marketing, and it’s repeated so often because so many brands still chase subscriber numbers at the expense of subscriber quality. A list of 10,000 engaged, purchase-intent subscribers will consistently outperform a list of 50,000 people who signed up […]