Shopify has made a few strategic plays over the past couple of months that have started to unlock the potential of augmented reality (AR) for small e-commerce businesses. in June last year, they quietly acquired Primer, an augmented reality startup that specialized in interior design visualization. This news comes on the heels of several announcements in the second half of 2021, including an exclusive social commerce partnership with TikTok and a new globalization feature called Shopify Markets.