DIY Email Marketing Versus Managed Service
Not all email marketing is created equal. Before you hit send on your next campaign, consider this: are you a DIY whiz or a team player? There are two camps: Go it alone: self-service platforms like Campaign Monitor, Constant Contact, MailChimp, Brevo or Klayvio give you the reins. You’ll plan, design, and launch your campaigns […]
The Rule of 7: Why your B2B brand needs to be seen (A lot)
In the fast-paced world of marketing, trends come and go quicker than a TikTok dance. But some principles remain timeless, like the enduring “Rule of 7.” This marketing concept states that a potential customer needs to be exposed to your brand message at least seven times before they’re ready to buy. While this might seem […]
Small business checklist: Dates for your diary in 2022
Find out the important dates, deadlines and changes to legislation that you need to know as a small business owner, from employment law to tax and VAT. Click to Read Article
Big impact on a small budget: what email marketing can do for the resourceful entrepreneur
Feeling squeezed by the marketing budget? You’re not alone. Many small and medium-sized businesses face the challenge of reaching their target audience without a hefty advertising budget. But fear not, resourceful entrepreneur! Here are some powerful strategies to maximise your marketing impact, even with limited resources. Embrace the power of “small, but perfectly formed” Limited […]
Growth hacks on how to supercharge your business
Ever feel like your business is spinning its wheels? You’re not alone. Growth can be tricky, and sometimes you need a fresh perspective to unlock its potential. This post dives into 7 powerful growth hacks gleaned from the trenches of successful businesses. These aren’t just theoretical ideas – they’re actionable strategies proven to deliver results. […]
For many brands, the pandemic forced innovation, but is it short-term or a long-term transformation?
As online expanded to fill gaps in shutdown societies, marketers spoke of advancing their digital journeys by five years or more in the space of a year. Click to Read Article
The 5 Digital Marketing Trends You Cannot Ignore in 2022
Keeping up with ever-changing digital marketing trends may seem challenging, but it’s crucial for business owners to do. As more of us are working from home, there has been a huge spike in social media usage. While digital marketers are hopping on to this opportunity, other small business owners scramble to adapt to the changes […]
Steven Bartlett, the youngest new Dragon in the Den reflects on his life so far.
In this frank interview Steven tells his story, the challenges he’s faced, how he got ahead and his tips for anyone else wanting to start a business. Click to Read Article
Five leading companies fail to meet commitment to small business suppliers.
Five leading companies – Diageo Scotland Limited, Diageo Global Supply IBC Limited, Diageo Northern Ireland Limited, Diageo Great Britain Limited and Unilever UK Limited – have been formally removed from the Prompt Payment Code (PPC) after failing to honour their commitments. Click to Read Article
THE WORLD’S FOREMOST STUDY OF ENTREPRENEURSHIP SINCE 1999
The world’s foremost study of entrepreneurship since 1999. Includes useful insights for SME owners. Figures also indicate the highest number of Britons starting a new business in 2021 since the late 1990s. Click to Read Article