Omni vs Multi – Quick ecommerce guide

Why “Being Everywhere” Isn’t Enough: The Shift from Multichannel to Omnichannel Retail There’s a question worth asking every ecommerce brand right now: are your channels working together, or just working simultaneously? It sounds like a minor distinction. It isn’t. UK shoppers have never moved more fluidly between touchpoints. They research on their phones during a […]